Here's the startling statement from this column by Daniel Gross:
"Yesterday [September 17] , at a panel I moderated in San Francisco, Donna Wells, Mint.com's chief marketing officer, stunned a room full of digital marketing pros by noting that she really didn't have much of a marketing budget. Mint.com has gone from zero to 1.5 million users in two years with no ad campaign, save a mid-five-figures sum spent on search engine terms."
Mint.com's strategy reminds me of my days as an impecunious college student at Macalester, when I parlayed free tickets and complementary passes, into a series of dates with a girl at no cost to me. Is there another revolution going on?
Glenn A Knight
In my study
Sunday, October 4, 2009
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