An Appeal for Passion

Michael Gerson's article, on Obama's Afghan decision makes what I think is a very important point, although Gerson himself may not be fully aware of it: Reason doesn't motivate. President Obama's decision may be driven by reason and calculation, but it needs to be justified to the public and the military with feeling, with passion, with a bit of fervor.

So far, I think Gerson is right. People don't send their kids to war, they don't like to see kids sent to war, because it's the reasonable thing to do. They have to feel the rightness of the policy. So Mr. Obama does need to use his rhetorical gifts to sell the public on this war, as well as to show the military that he is committed to this policy.

However, when Gerson wrote speeches for George W. Bush, he used emotion, and Bush ended up as the most unpopular President since Nixon, and regarded by many as the worst President since James Buchanan. There are two problems with appeals to emotion:

First, emotion can be used to replace reason, to support policies that aren't really justified. One of the dangers here is that emotion can suppress debate, can prevent the consideration of reasoned alternatives.

Second, once the public and the military have been persuaded of the rightness of a course, once they are fully committed to the policy, the leaders lose their flexibility. If you look at the end of Vietnam, one of Richard Nixon's problems was that so many Americans looked at the negotiations with North Vietnam and the Viet Cong as a betrayal of the men and women who had died in the war. And those Americans were the ones who supported the war, the ones who enabled Nixon to maintain some momentum in Congress.

Appeals to emotion may be necessary to gain public support for an increasingly unpopular war, but if Obama takes that course, he may find himself riding the tiger of public opinion.